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This web page northwesternmichiganonline.com states the following, "Northwestern Michigan is a four-season paradise, which makes for diverse recreational opportunities." Our analyzers saw that the website stated " In the summer, our beaches beckon you to walk, explore, swim, or just lounge in the sun." The Website also said " Visit some of northwestern Michigans lesser known attractions. Museums, events, restaurants. And other destinations ideal for summer travel. Discover all the things you can do on our Great Lakes or one of thousands of inland lakes boating. Swimming, jet skiing, sailing. Or, spend a relaxing day golfing." The website's header had northwestern as the most important optimized keyword. It is followed by Michigan, attractions, and restaurants which isn't as ranked as highly as northwestern. The next words northwesternmichiganonline.com used was vacation lodging. outdoor recreations was included but could not be understood by search parsers.